In today’s connected world, customer portals are becoming more of a requirement than a nice-to-have feature
for many organizations. In a recent survey by Statista, 88% of respondents indicated that they expect a
company or brand to provide an online customer service portal. It is truly becoming an age of
‘self-service,’ and how your company navigates this market demand can mean the difference between satisfied
customers or missed expectations.
One of the great benefits of having a customer portal is that you can tailor the content to the information
relevant to each customer. Some common uses of a customer portal include activities such as:
Creating and tracking support tickets
Distributing policies and documents
Managing purchase orders and tracking order deliveries
